Singular or Plural? .com, net or .org? These are questions asked by newbies every day when looking for the perfect domain. Take a name like CowboyHat.com which just sold for $16,000 on NameJet. I’m sure most domainers who are relatively new in this industry are scratching their heads and appraising some of their own names – If CowboyHat.com went for this much mine has to be worth this much?
I’m going to say this again for people who haven’t read some of my earlier posts.
Do not get wrapped up in the prices of domains at NameJet.
Yes, there are some good deals that happen every day but there are also many names that go much higher than they ever would if placed on another forum. The name above may very well be worth 16k or more but for most newbies its a lot of change and you’re battling against the proper tense to build a brand around.
Remember, its auction mentality and you have people with deep pockets where 16k is chump change. NameJet is addictive. Domain buying is addictive. It’s a game for some and you can get wrapped up really easy.
There is no easy way to valuate domain names and anyone worth a penny in this business will tell you all the appraisals available are more valuable for the paper they are written on than the information they provide.
Maybe the buyer saw value in parking, maybe he owns CowboyHats.com (defensive registration with traffic quality) – who knows for sure but again, if it’s worth 16k to him that’s cool and congrats on winning the name.
However, back to singular or plural for newbies and brand builders.
If you are buying a domain to develop as your MAIN site than get the right tense.
Sure, you can buy 1,000’s of secondary domains in wrong tenses, alternate extensions and hyphens to feed them in to your MAIN site by forwarding, mini sites etc but please for your main site, your benchmark, the brand you are trying to build – get the right tense.
If the .com is not available in the correct tense for your brand you may even be tempted to think the wrong tense is still ok but seriously, don’t do it.
If you have to settle for a .net or .org in the right tense my opinion is buy and develop around the .net or .org.
Again, if you’re buying to develop a MAIN site.
You want to show a professional image behind your brand and the wrong tense can tarnish that professional appeal – in some cases, it can even make you look stupid.
.com is king but .net and .org are the queens and I would rather have a great queen than a secondary king any day.
Its all about content – build it and they will come.
When they do, try not to look like an ass.
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